Our Story

About fitbites

Founded in 2017, Fitbites is a destination for delicious, seasonal, healthy food. We believe the choices we make about what we eat, where it comes from and how it’s prepared have a direct and powerful impact on the health of individuals, communities and the environment. That’s why we’re building a transparent supply network, why we cook from scratch, and why we’re building a community of people who support real food.

We’re in the business of feeding people, and we’re out to change what that means.


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These five core values embody our culture, spirit and dedication to doing what’s right. They keep us aligned and help us make decisions about everything from the food we serve to the way we design our stores.
  • Win, Win, Win

    Create solutions where the company wins, the customer wins, the community wins.
  • Think Sustainably

    Make decisions that last longer than you will.
  • Keep it Real

    Cultivate authentic food and relationships.
  • Add the Sweet Touch

    Create meaningful connections every day.
  • Make an Impact

    Leave people better than you found them.

Our Mission

Our mission is to inspire healthier communities by connecting people to real food. We know that fitbites is a critical link between growers and consumers, and we feel a responsibility to protect the future of real food. To that end, we’re committed to supporting small and mid-size growers who are farming sustainably, to creating transparency around what’s in your food and where it came from, and to creating more accessibility to healthy, real food for more people. We want to make an impact and leave people better than we found them, and we tailor our approach in each market to reflect the needs of the community.